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By Andres Oppenheimer

Crecimiento Económico - UNCP - Facultad de Economía

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Extra info for Basta de historias! : la obsesión latinoamericana con el pasado y las 12 claves del futuro

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Según sus ex colaboradores, incluso deja una silla vacía en sus reuniones de gabinete para que esté presente "el espíritu del Libertador". C::hJvez ha in1puesto el culto a L3olívar en todos los rincones de la vida cotidiana en Venezuela, incluso en las jugueterías. En 2009 ordenó la fab ricación de rnuñecos de Bolívar para re1nplazar a héroes infantiles con10 Superrr1án, Batrnan y Barbie. En su progran1a de tele­ visión sen1anal Alá Presidente, transnütido desde el palacio presi

Según él, a quienes desarrollan el producto, hacen el diseño, la publicidad, el mar­ keting, el transporte y la distribución. O sea, en la nueva econon1ía del conoci1niento la rnayor parte de las ganancias no van a quienes realizan el trabajo fisico de producción de la camisa, sino a quienes hacen la labor intelectual de inventar el e1nblen1a del caballito con el polista, toda la 1naquinaria publicitaria que lo rodea, y el <;Ísterr1a para proveer el rnejor servicio a ,us clientes. llalph Lauren no vende ca1nisas: vende lo que la err1presa descri­ be en su sitio de internet con10 "el estilo de vida Ralph Lauren".

Según él, "Perón, Bolívar, todos ellos eran gente que jugó un rol in1portantísi­ n10 en su tien1po. Pero, por I)ios, rrllremos para adelante. Mirar síen1pre hacia atrás produce n1uchas lin1itaciones. El inundo es otro, y la gente no lo ve". Ef"ectivan1ente, aunque la historia es in1portante, y todos los países necesitan saber

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