By Valerie M. Sue
On-line surveys offer promising possibilities in today’s technological international. Conducting on-line Surveys is a entire consultant to the construction, implementation, and research of electronic mail and Web-based surveys. Authors Valerie M. Sue and Lois A. Ritter particularly handle concerns targeted to on-line survey study comparable to settling on software program, designing Web-based questionnaires, and sampling from on-line populations.
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Extra resources for Conducting Online Surveys
The questionnaire can be included in the body of the e-mail message or as an attachment, or the respondents can be directed to a Web page to complete the survey. Saturation sampling is commonly used in settings such as universities, corporations, government agencies, and professional associations. Using this technique eliminates coverage error, because every member of the population is invited to participate in the survey. Although coverage error is not an issue when using saturation sampling, nonresponse error remains a concern.
Qxd 2/19/2007 10:09 AM Page 23 Planning the Online Survey——23 Often the promise of anonymity is included in the same sentence that guarantees confidentiality, almost as if the two concepts were the same. ” Unfortunately, many people forget that anonymity extends beyond not requiring names and addresses on a questionnaire. Technically, responses to e-mail surveys are never truly anonymous, because researchers know the respondents’ e-mail addresses. Even without this information, it is easy to attach identifying code numbers to questionnaires or to link survey numbers to databases containing respondent information.
The software searches the survey responses and counts unique words that appear in the text. qxd 2/22/2007 7:19 PM Page 46 46——Conducting Online Surveys suffixes) are combined into a single root word. 2).