Posted by bird | 02/05/2012
Customers Demand Menu Labeling
Today’s customers are better informed about their food choices than ever before. Customers with special diets, food allergies, or who just want to make an informed decision are looking to restaurants for menu labeling. This creates an opportunity for restaurants to cater to their customer’s needs while creating brand loyalty.
Under current menu labeling law, restaurants with over 20 locations are required to have menu labeling. However, many smaller establishments are taking advantage of the Food and Drug Administration’s (FDA) Voluntary Menu Labeling Compliance program. Smaller restaurants are able to use menu labeling as a marketing tool to attract new, health conscious customers.
Menu Labeling Requirements
In order to comply with the FDA’s menu labeling law, restaurants must display calorie information, have a statement regarding calorie intake, and have available written nutrition information, which must include total calories, calories from fat, total fat, saturated fat, cholesterol, trans fat, sodium, total carbohydrates, sugars, dietary fiber and protein. See more information about the FDA’s menu labeling law.
Evaluate the Plate guarantees FDA compliant nutrition analysis and restaurant menu labeling. We can help you through the whole process. From menu gathering to menu design to menu marketing materials, we make the transition easy for you!
Additional Menu Labeling Options
Many restaurants are choosing to provide more nutrition information to better serve their customers. These help customers make better decisions while educating staff to better serve your customers. Here are a few popular choices:
- Food allergen information
- Food claims
- Servings of fruits and vegetables
- Diabetic exchanges
Your restaurant’s menu labeling needs are unique. Let Evaluate the Plate set up a customized plan for your next project.
Evaluate the Plate, LLC
Phone # 972-996-1695
firstname.lastname@example.org Dallas, TX